7/28/2023 0 Comments Unknown unknowns![]() Previous winners include the actor Richard Gere and the artist Tracey Emin. ![]() "We think we know what he means", said John Lister, a Plain English campaign spokesman, "but we don't know if we really know". But there are also unknown unknowns - the ones we don't know we don't know". We also know there are known unknowns that is to say we know there are some things we do not know. The US defence secretary scooped the Plain English Campaign's premier Foot In Mouth trophy for his 62-word attempt to clarify a point to a defence department meeting: "Reports that say that something hasn't happened are always interesting to me, because as we know, there are known knowns there are things we know we know. The award for most baffling remark by a public figure went to an old master of obfuscation, Donald Rumsfeld. But Arnold Schwarzenegger and Chris Patten were beaten to the punch yesterday.
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